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I’m really excited to share this episode. I’m speaking with two personal branding experts, Tonya Eberhart and Michael Carr.
Tonya is the founder of BrandFace, a company that helps real estate agents stand out and differentiate themselves and stand out in competitive markets. Michael Carr was America’s #1 selling auctioneer, and became a real estate broker in 2013. Shortly after, he became one of Tonya’s clients, and implemented some of the BrandFace strategies in his business, which literally helped him became a local celebrity in his town, making his real estate business absolutely took off!
Michael is now a partner in BrandFace, and along with Tonya, co-authored the #1 best-selling book on Amazon, “BrandFace for Real Estate Professionals”.
In this episode, we’re talking about all things personal branding, which is so important in real estate. Specifically, we’re talking about:
- How Michael became a local celebrity
- How Realtors can escape the “sea of sameness”
- Specific strategies on social media with tips on how personal to get with your content
- Why your personal brand will help keep you busy, even during downturns or recessions in the market
- Why “people don’t do business with a logo, they do business with a person”
- So much more.
There’s a ton of great content in this episode. I had a great time speaking with Tonya and Michael, and I hope you enjoy!
