How to Create a Pre-Construction Website

The growing demand for real estate developments over the past decade has introduced a unique opportunity for real estate professionals to expand their business. If you think buyers love that new-car smell, you haven’t seen the hype around new homes and condos. Savvy real estate professionals have taken advantage of this demand, have generated leads, and nurtured fruitful client relationships through pre-construction websites.

Join thousands of real estate agents who are capitalizing on these opportunities by successfully creating their own pre-construction real estate websites. Not sure where to start? Simply follow the instructions below to get started.

1. Do the research

Not sure which pre-construction project you’d like to make a website for? Here are a few websites that can help you find the right project to get behind:

• TheRedPin.com
• BuzzBuzzHome.com
• CondoNow.com

If you already have a project in mind: Start your research with the builders website and then gauge the competition on Google – check how many websites are already in existence about this project, if any. 

2. Register a domain name

Registering a domain name is a crucial part of setting up a pre-construction website. Luckily, in the realm of pre-construction websites, you generally have quite a few viable options available. Let’s suppose you wanted to create a website featuring the Bloor & Dufferin Condos Project by Metropia and Capital Developments, here are a few SEO friendly domain names you might consider:

• “www.bloordufferncondos.com”
• “www.blooranddufferincondos.com”
• “www.bloordufferincondo.com”
• “www.bloordufferinproject.com”
• “www.dufferinbloorcondo.com”
• “www.dufferinbloorwest.com”

Tip: Always try to keep in mind: if someone was looking for a particular pre-construction project, ‘what would they type into Google?’ and always try to frame your domain selection around this question.

3. Add your content

Our drag-and-drop editor makes it extremely easy to build pages. Check out this video tutorial we have built that shows you how to create your own pre-construction project landing pages. 

Looks easy? Sign up for a 14-Day Free Trial and start creating your pre-construction website now (no credit card required).

Your pre-construction website should include the following:

✅ Description(s)
✅ Embedded Video (if available)
✅ Community Information
✅ Floorplan(s)
✅ Registration (call-to-action)
✅ Contact
✅ Image(s)
✅ Address Information
✅ Map(s)
✅ Development Details
✅ Developer Information
✅ Pricing (optional)

Here’s a link to our support desk where you can learn to create a pre-construction page in steps.

4. Fine-tune your SEO

If you’re intention is to attract organic traffic (non-paid) to your website, it’s important that you invest a little time in your SEO. The most important components of a well optimized website are: domain name(s), browser title(s), meta description(s), URL(s), Keyword(s), and last but definitely not least, the all-important content. Here are 7 easy-to-follow steps to optimize your new website on search engines.  

5. Promote your website

Don’t want to spend time optimizing your website organically? Here are a few paid options to explore:

• Google AdWords  
• Facebook Ads
• Instagram Ads
• Twitter Ads
• Email Marketing 

Related: How to Create an Instagram Campaign for Real Estate Agents

Related: How to Create a Google AdWords Campaign for Real Estate Agents