Connected MLSs

IDX for PrimeMLS

Web4Realty helps you integrate PrimeMLS IDX data with your website. Read this quick guide on how to get IDX data onto common website builders like Wordpress, Squarespace, Wix, GoDaddy, and many others.

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Key Facts

  • Membership Size: PrimeMLS serves over 12,000 real estate agents and brokers. This subscriber base refers to the number of members the MLS currently has.
  • Major Counties and Cities Covered: Some of the major cities and counties covered by Prime MLS are: 
    • New Hampshire: Hillsborough County, Merrimack County and Rockingham County
    • Vermont: Chittenden County, Washington County and Windham County
    • Maine: Cumberland County, Penobscot County and Kennebec County
    • Massachusetts: Middlesex County, Suffolk County (Boston) and Essex County
    • Rhode Island: Providence County, Kent County and Newport County
    • Connecticut: Fairfield County, Hartford County and New Haven County
    • Portions of New York: Nassau County, Suffolk County and Westchester County. Besides these, many neighbouring areas to these regions are also covered by Prime MLS.
  • Historical Mergers: PrimeMLS, originally known as NEREN (Northern New England Real Estate Network), was likely formed through the collaboration of multiple MLS organizations in the northeastern US. 
  • Associations Served: Some of the associations served by Prime MLS include
    • Vermont Association of Realtors (VAR)
    • Northwest Vermont Board of Realtors (NVBR)
    • Northern New England Real Estate Network (NNEREN)
    • Rutland County Board of Realtors
    • New England Real Estate Network (NEREN)
    • Barre Board of Realtors
    • Upper Valley Board of Realtors
    • New Hampshire Association of Realtors (NHAR)
    • Lakes Region Board of Realtors
    • New England Real Estate Network (NEREN)
    • Monadnock Region Board of Realtors
    • Greater Manchester/Nashua Board of Realtors
    • Seacoast Board of Realtors
    • White Mountain Board of Realtors
    • Concord Board of Realtors
    • Northern New England Real Estate Network (NNEREN
    • Maine Association of Realtors (MAR)
    • New England Real Estate Network (NEREN)
    • Greater Portland Board of Realtors
    • York County Board of Realtors
    • Mid Maine Board of Realtors
    • Northern New England Real Estate Network (NNEREN)
    • Oxford Hills Board of Realtors
    • Massachusetts Association of Realtors (MAR)
    • New England Real Estate Network (NEREN)
    • Berkshire County Board of Realtors
    • Cape Cod & Islands Association of Realtors
    • Northern New England Real Estate Network (NNEREN)
    • Plymouth and South Shore Association of Realtors

Integrating PrimeMLS IDX data

Building IDX websites for PrimeMLS can be really easy or extremely difficult depending (1) how you choose to access the data and (2) whether or not you choose to work with an approved vendor.

Before we jump into the details, let’s start with the basics:

What is an IDX feed?

An IDX feed, also called Internet Data Exchange, is a set of technology tools that allows agents and brokers to display latest property listings on their websites by fetching it from the local Multiple Listing Service or MLS.

The purpose of an IDX feed is to populate the agent’s website with the latest properties to attract potential buyers and sellers directly on their website and stop them from going to Zillow, Trulia or Redfin. IDX websites are SEO optimized builds your brand name by attracting high value organic traffic and generating leads at the same time.

Why do I need an IDX feed for PrimeMLS?

If you want to display active or sold listings within PrimeMLS on your website, you need to be able to access the PrimeMLS IDX feed.

An IDX feed for PrimeMLS can you help you enhance your online experience, showcase local expertise, drive lead generation, and give you a competitive advantage in your local market.

How do I get PrimeMLS listings on my website?

There are two ways to integrate PrimeMLS IDX data with your website:

(1) Get a direct IDX feed from the MLS. The responsibility of obtaining the direct IDX feed is upon you. You are responsible for downloading, maintaining, and managing the data, which can cost you $500-$2,000 per month in making it available on your website. Additionally, there is a list of paperwork and agreements from the Prime MLS that you are supposed to complete. Not to forget, a one time setup fee and a monthly recurring fee for accessing the IDX feed is also charged. 

(2) Work with an approved IDX vendor. Vendors such as Web4Realty have direct access to Prime MLS IDX data and can provide correct IDX data to approved members of Prime MLS. You won’t have to worry about compliance issues, data vendor migrations, hosting fees, or uptime. Some providers, such as Web4Realty, even offer plugins for popular website platforms such as WordPress, Wix, Squarespace, and GoDaddy, allowing you to launch your website in minutes.

PrimeMLS Background

Formerly known as New England Real Estate Network (NEREN), Prime MLS is one of the largest multiple listing services (MLS) providers in the New England region of the United States. PrimeMLS NEREN was founded in 1984 as a cooperative venture between multiple boards in Vermont with the primary goal of facilitating the sharing of real estate listing information among its member organizations. Over the years, NEREN expanded its reach to include real estate professionals and associations in other states within the New England region, such as Maine and Massachusetts. This expansion allowed NEREN to provide comprehensive MLS services across multiple states. NEREN invested periodically in technology to enhance its services to provide a great experience to prospects and realtors alike.NEREN rebranded itself and changed its name to PrimeMLS in 2015. Today, PrimeMLS serves a large membership base comprising real estate agents, brokers, appraisers, and other industry professionals who enjoy the benefits of its membership.

What are the top cities served by PrimeMLS?

Some of the top cities served by PrimeMLS are New Hampshire,Vermont, Maine, Massachusetts, Rhode Island, Connecticut and portions of New York

What are the top counties served by PrimeMLS?

Prime MLS serves the following counties: Hillsborough County, Merrimack County, Rockingham County, Chittenden County, Washington County, Windham County, Cumberland County, Penobscot County, Kennebec County, Middlesex County, Suffolk County (Boston), Essex County, Providence County, Kent County, Newport County, Fairfield County, Hartford County and New Haven County

Which associations are part of PrimeMLS?

PrimeMLS covers a variety of real estate associations and boards, including the National Association of Realtors,Vermont Association of Realtors (VAR), Northwest Vermont Board of Realtors (NVBR), Northern New England Real Estate Network (NNEREN), Rutland County Board of Realtors, New England Real Estate Network (NEREN), Barre Board of Realtors, Upper Valley Board of Realtors, New Hampshire Association of Realtors (NHAR), Lakes Region Board of Realtors, New England Real Estate Network (NEREN), Monadnock Region Board of Realtors, Greater Manchester/Nashua Board of Realtors, Seacoast Board of Realtors, White Mountain Board of Realtors, Concord Board of Realtors, Northern New England Real Estate Network (NNEREN), Maine Association of Realtors (MAR), New England Real Estate Network (NEREN), Greater Portland Board of Realtors, York County Board of Realtors, Mid Maine Board of Realtors, Northern New England Real Estate Network (NEREN), Oxford Hills Board of Realtors, Massachusetts Association of Realtors (MAR), New England Real Estate Network (NEREN), Berkshire County Board of Realtors, Cape Cod & Islands Association of Realtors, Northern New England Real Estate Network (NNEREN) and Plymouth and South Shore Association of Realtors.

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