Connected MLSs

IDX for Stellar MLS (SMLS)

Web4Realty helps you integrate Stellar MLS (SMLS) IDX data with your website. Read this quick guide on how to get IDX data onto common website builders like Wordpress, Squarespace, Wix, GoDaddy, and many others.

Key Facts

  • Membership Size: As of the last available information in 2023, Stellar MLS is one of the largest Multiple Listing Services in the United States, with approximately 68,000 members. This substantial membership size makes it a significant player in the real estate market.
  • Major Counties and Cities Covered: Stellar MLS provides services across Central and Southwest Florida, including but not limited to:
    • Hillsborough County (including Tampa)
    • Orange County (including Orlando)
    • Pinellas County (including St. Petersburg)
    • Sarasota County (including Sarasota)

    This extensive coverage area encompasses some of the most active real estate markets in Florida.

  • Historical Mergers: Over the years, Stellar MLS has grown through strategic mergers with other MLS organizations, enhancing its service offerings and expanding its geographical reach. Notably, it was formed from the merger of My Florida Regional MLS with other MLS groups. These mergers have helped consolidate its position as a leading MLS in the region.
  • Associations Served: Stellar MLS serves a wide range of local Realtor® associations, including:
    • Orlando Regional REALTOR® Association
    • Tampa REALTORS®
    • Sarasota and Manatee REALTORS®

Integrating Stellar MLS IDX data

Building IDX websites for Stellar MLS can be really easy or extremely difficult depending (1) how you choose to access the data and (2) whether or not you choose to work with an approved vendor.

Before we jump into the details, let’s start with the basics:

What is an IDX feed?

An IDX feed, or Internet Data Exchange feed, is a technology solution that allows real estate agents and brokers to display up-to-date property listings from their local Multiple Listing Service (MLS) on their websites or real estate platforms.

It enables real estate professionals to provide valuable property information to potential buyers and sellers on their website directly instead of directing clients to portals like Zillow and Redfin, thus enhancing their online presence and client engagement.

Why do I need an IDX feed for Stellar MLS?

If you want to display active or sold listings within Stellar MLS on your website, you need to be able to access the Stellar MLS IDX feed.

An IDX feed for Stellar MLS can you help you enhance your online experience, showcase local expertise, drive lead generation, and give you a competitive advantage in your local market.

How do I get Stellar MLS listings on my website?

There are two ways to integrate Stellar MLS IDX data with your website:

(1) Get a direct IDX feed from the MLS. This method usually requires you to complete paperwork with the MLS, pay one-time setup fees, and monthly feed access fees in order to get the data. In addition, you are responsible for downloading, hosting, and managing the data, which can be quite expensive ($500-$2,000 per month) and making it readily available on your website.

(2) Work with an approved IDX vendor. Vendors like Web4Realty have direct access to Stellar MLS IDX data and are able to make accurate IDX data available to approved members of Stellar MLS. You don’t have to worry about compliance requirements, data vendor migrations, hosting costs, and uptime. Some vendors like Web4Realty even provide plugins for website platforms like WordPress, Wix, Squarespace, and GoDaddy that allow you to get your website out the door in minutes.

Stellar MLS Background

Stellar MLS is one of the largest and most influential multiple listing services (MLS) in the United States, serving real estate professionals across Florida and beyond. Founded through the merger and collaboration of several regional MLS systems, Stellar MLS has grown significantly over the years to enhance its offerings and expand its reach, aiming to provide comprehensive and cutting-edge services to its members. It provides a platform for real estate agents and brokers to share property listings, ensuring that both buyers and sellers have access to a wide array of real estate options. With a focus on innovation, technology, and customer service, Stellar MLS continues to evolve, offering tools and resources that promote efficiency and collaboration within the real estate community.

What are the top cities served by Stellar MLS?

Stellar MLS covers several cities including Orlando, Tampa, Sarasota, St. Petersburg, Clearwater, Lakeland, Bradenton, Kissimmee, Ocala, Clermont, Port Charlotte, Palm Harbor, Venice, Sanford, Winter Haven, North Port, Plant City, Davenport, Largo, and Leesburg.

What are the top counties served by Stellar MLS?

Stellar MLS covers several counties including Hillsborough, Pinellas, Orange, Osceola, Polk, Sarasota, Manatee, Lake, Seminole, Pasco, Charlotte, Hernando, Sumter, Citrus, Marion, Levy, Desoto, Hardee, Highlands, and Volusia.

Which associations are part of Stellar MLS?

Stellar MLS covers a variety of real estate associations and boards, including the Bartow Board of REALTORS®, East Polk County Association of REALTORS®, Englewood Area Board of REALTORS®, Greater Tampa REALTORS®, Lakeland REALTORS®, Osceola County Association of REALTORS®, Pinellas REALTOR® Organization, Punta Gorda-Port Charlotte-North Port Association of REALTORS®, REALTORS® Association of Lake & Sumter Counties, REALTORS® Association of Sarasota and Manatee, South Sarasota County Board of REALTORS®, Space Coast Association of REALTORS®, Venice Area Board of REALTORS®, West Pasco Board of REALTORS®, West Volusia Association of REALTORS®, and East Pasco Association of REALTORS®.

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