Real Estate PPC
Start generating leads instantly.
Generating real estate leads can happen two ways, organically and PPC. Organic lead generation is simply generating leads through unpaid marketing efforts such as blogging. Although it doesn’t cost you anything, organic lead generation is a process where your exposure to the public comes with time and effort. This is where PPC comes in. PPC stands for pay-per-click and it expedites the entire process. With PPC, you force exposure to your business by having your ads displayed when someone makes a search on Google using specific keywords you’ve selected. If that person sees your ad and is intrigued enough to click on it, you pay (hence, pay-per-click). It’s one of the most efficient and cost-effective marketing strategies to generate real estate leads. For one, you are only paying when your ad actually results in genuine interest. Second, your ad is only appearing to people who are searching for exactly what you offer! To ensure the highest ROI, you can set your ads to only display based on criteria such as keywords, location, age, gender and more.
Before running any campaign, a specialized questionnaire is sent for you to complete. The goal here is to understanding your business goals and identifying your target market. We then use your answers to develop a unique strategy that ties everything together; from keyword research, competitive analysis, ad copy, and landing page setup – we’ve got you covered.
Why PPC management?
If you’re asking yourself “why not handle PPC campaigns myself?”, it’s certainly an option but requires a level of tech savvy and digital marketing expertise that frankly most real estate professionals aren’t equipped with. Facilitating successful real estate transactions is what you do – developing successful online marketing strategies is what we do. PPC campaigns are ongoing processes. As the campaign runs, you can’t just sit back and relax. Our team continuously analyzes the results and make on-going optimizations as necessary. PPC management is about ensuring a campaign is yielding the highest return on your dollar. We make data-driven decisions to re-invest in the strategies that yield results and modify those that haven’t. You’ll never feel out of the loop because we provide reports on a weekly basis and offer consultation should anything be unclear.
By choosing Web4Realty to manage your PPC campaigns, you’re choosing a customer first company with thousands of users, 147+ Google Reviews (4.8 Star Average Rating), 80+ Facebook Reviews (4.7 Star Average Rating), a recent four-star Inman review and co-sign, and many years of industry experience. Give PPC a try today and start generating real estate leads almost immediately.
You certainly can. However, setting up an AdWords campaign requires a level of tech savvy and digital marketing expertise. Setting up a campaign with a solid ROI not only requires expertise, but it also requires lots of time. Behind every successful campaign lies a PPC expert doing daily optimizations to ensure the campaign is running optimally. PPC campaigns are ongoing processes. As the campaign runs, you can’t just sit back and relax. PPC management is about ensuring a campaign is yielding the highest return on your dollar.
After we conduct the crucial initial campaign setup, the success of your campaign comes down to the monthly management. As your campaign runs, you can’t just simply sit back and relax. Our team continuously analyzes the results and makes on-going optimizations. Monthly management is about ensuring a campaign is yielding the highest return on your dollar. We make data-driven decisions to re-invest in the strategies that yield results and modify those that haven’t.
Since real estate keywords tend to be highly-priced, we highly recommend budgeting $600 or more per month for optimal results.