Many real estate agents go for the “I work with everyone” approach fearing they’ll lose out on clients if they niche down too much. What they don’t realize is that it’s easier to become a market leader if you focus your realtors web design on solving a specific problem for your target site visitors.
Narrowing your market is easier compared to having the entire real estate industry you’re licensed in as your target.
Smaller market means smaller competition too. It’s easier to be the go-to agent if you’re not competing with everyone. Strategic Real estate professionals use this technique to save time and money frequently, because this allows them to focus on buyers looking for beachfront properties, condos, downsizing, or whatever you wanna specialize in.
It’s easier to showcase your expertise too. No one will believe that you’re an expert at everything real estate. But it’s easier to show that you’re an expert in condos, or vacation homes, or whatever expertise you have.
So if you’re interested in becoming an authority in condo properties for your market, here’s your guide.
Condominium sales come in resale, pre-construction, new construction, or assignment sales.
If you want to create the best real estate website for condos, you have to organize the properties in different web pages so it’s easy to determine whether it’s pre-construction, a re-sale, or new construction ready for move-in.
Prospects have different preferences depending on their finances and living situations. Put yourself in their shoes, it’s disappointing to inquire about a condo you want to live in, only to find out it’s still 2 years in the building process.
The same goes with assignment sales— some people may benefit from it, while others may prefer pre-construction projects. Either way, the best real estate website on any market will include web pages showing the available assignment sales, and what this process includes.
Alt: real estate website inspiration for condos
For Web4Realty member Toronto Condo team, they decided to include an FAQ on assignment sales on a menu tab for “new condos” on their real estate website.
Meanwhile our members at Jarrod Armstrong went a step further and included five pages on assignment sales.
This makes them one of the best real estate websites for assignment sales, because they have everything a buyer or seller will need to know this type of transaction.
They even have a page explaining the closing costs and rebates in assignment sales.
Pro Tip: Write a page about the type of transactions, properties, and neighborhoods you do business to improve your SEO for real estate (Search Engine Optimization).
Give visitors different ways to search for condo properties in your area.
Create several landing pages grouped together in the main menu, so visitors can search for specific real estate condo buildings.
This organization method is perfect for prospects who already have a building or developer in mind in their search.
Pro Tip: See how using local content and search engine optimization SEO for real estate can bring in 400+ more leads for your real estate company every month.
Another strategy to organize your condo listings is to group them by neighborhood.
Create landing pages for different neighborhoods in your real estate web design to help home buyers looking into a specific neighborhood.
A prospective buyer looking for a condo near a specific building, highway, or school will appreciate your site design.
Below is an example of a condo focused real estate web design.
You can see that if you click “Yonge + ST Clair,” you’ll be redirected to a list of condos in that area.
Now what if the visitor isn’t familiar with the neighborhood enough, so they want to learn more about it first?
In this case, it’s better to have specific neighborhood pages that give a brief description of each area, followed by relevant real estate listings.
Check out this example from the Toronto Condo Team’s real estate web design.
This is the screen you’ll see if you click the neighborhood menu on their home page.
From here, you can choose a neighborhood to explore. In the example below for the Entertainment District community page, the design includes a skyline image of the area, plus a brief description of the city’s attractions, and the available condos in the area.
If a visitor chooses a property, they’ll see a comprehensive page with information on the building, walkability score, location, amenities, and list of available condo properties.
The condo listing real estate website design even includes a list of nearby buildings and a contact form.
Organizing your pages like this will also boost your website’s lead generation results, because it makes it easier for visitors to search real estate listings city to city. The virtual tours and YouTube videos they add for some cities are a nice touch too.
Pro Tip: Use a good IDX to create custom listings using your MLS integrations, so you can filter the results displayed in a page to only show condos in a specific area.
Every buyer has a different criteria for searching condo listings. Some may prefer to live in a master planned community or township. Others may not be familiar with the neighborhood but know the specific intersection they need for work.
Using custom IDX listing pages with these different filters make the search process easier for your prospects. You don’t need a fancy wordpress theme to do this if you have Web4Realty’s real estate web design tool.
For example, with this condo specific real estate website design, the agent grouped listings according to the condo type, down payment, and major intersections.
Information, lots of it. Your real estate business lives and dies by the quality of your listings.
Condos are usually more affordable than houses, so it’s an easier sell.
Price isn’t the only consideration though, especially for discerning real estate buyers who want more than a good deal.
If you want to have the best real estate website design for condos, you need to anticipate the questions a prospect may have and address them right there.
In the example below, the real estate agent has a landing page for each building that shows the available units on that building just below the description.
Here’s an example of how our IDX website integration displays real estate condo listings:
Each real estate website listing includes a tabulated description of the building’s features, amenities, location, and other relevant information.
And then just below the description is a contact form and the real estate agent’s contact information.
Having great site navigation and search options are just the start when it comes to creating a real estate website design. You need a solid lead generation strategy, too. For that to work, you need to add client testimonials and improve your online presence. Check out this comprehensive guide on real estate website design to get more ideas.
Looking for more design ideas for your real estate agency? Check out the different website design examples below.
Fretschner’s design has a focus on a strategic landing page for a particular project – James House.
Using a landing page to highlight a specific real estate property or building works for pre-construction projects and open houses. I’ve also seen other brokers and real estate agents use this on their real estate website if they are going to auction a property.
Their listings have lots of valuable information for potential clients looking for a market leader in York. The site has a clean layout and allows visitors new real estate clients to do home searches by different neighborhoods or specific building names.
Some buildings have virtual tours and the design is mobile friendly.
The web designer and the realtor behind this both know how to provide excellent selling experiences. I know potential leads not familiar with the area will appreciate this feature. The community page offers prospective buyers a way to filter listings according to nearby facilities, like a cafe, spa, or pharmacy.
As you can see from the real estate web design examples here, focusing on condos or any one specific type of property will not limit your marketing efforts that much.
The real estate agents cited in this article have tons of condos in their MLS integrations listing. So don’t be afraid of trying this market for your strategy.
Do you want to see how other real estate companies specializing in another market create their real estate web design? Check these out..