For better or worse, Google has changed what clients expect to see on a commercial real estate website design.
Before Google and online searches became popular, commercial real estate buyers would have to talk to a property developer or commercial real estate broker to know what’s available.
Nowadays, a client can go online and search for “office spaces for rent in Los Angeles” or “Hotels for sale in Ontario” and create a short list of options from there.
Clients expect to go to your website, search the listings, and see multiple options in retail offices, hotels, residential apartments, gas stations, and all manner of commercial real estate.
And they expect you to have information on the listing’s square footage, neighborhood information, plat, and interior features.
So how do you advertise commercial land? What do you need to include in a commercial real estate website design to attract potential clients?
You need an easy to navigate website and IDX website integration with helpful filters for commercial property.
Below is a breakdown of what prospects will look for on your site, along with examples of commercial real estate websites created with Web4Realty.
Do you specialize in a specific commercial district? What kind of commercial real estate do you specialize in?
Commercial real estate has different branches, but the main ones are office space, multi-family, retail, and industrial. However, it’s not unheard of for agents to specialize in hotels, retirement homes, and even farm land.
It really depends on your background knowledge, and the type of commercial space popular in your region.
Clarify who your target market is, so you can hone in on what makes you a great agent for those types of commercial real estate transactions.
Here’s an example of a commercial real estate website design focusing on office spaces:
Including the right search terms on your listings and website copy will make it easier for prospects to find you online.
Be specific when choosing keywords for real estate. Don’t waste time trying to rank for general stuff like “Commercial real estate New York” or “Office Spaces Seattle.”
It will be easier to get more visitors if you target granular search terms that include a specific city or neighborhood, such as “Hotels for sale Miami.”
Related: Is your website not appearing on local searches? Apply these real estate SEO tips to your commercial real estate website design to get more traffic.
There’s so many commercial real estate offerings out there. You can work with tenants, developers, investors, etc.
The best approach is to create a specific page for each service you offer. This way, you can describe your approach in detail, and even include testimonials from clients that have availed those services.
Creating detailed pages like these also improve the real estate SEO of your commercial real estate website design. It helps Google and search engines understand what kind of services you provide.
In this example below, Foch Family offers two main types of services — as commercial real estate brokers, or as consultants to help the owners maximize the ROI of their property.
Commercial real estate is more complicated than buying a house. There’s a lot more at stake, so potential clients will want to know as much as possible before working with you.
That said, you can appease their worries and establish your expertise in this field by publishing helpful resources.
For example, this commercial real estate website design focusing on restaurants also includes information on choosing a location and starting a restaurant business.
Other helpful resources to publish:
Finally, include a bio that explains your professional experience in handling commercial real estate transactions.
What to add in your commercial real estate website design bio:
Looking for more design inspiration for your website?
Our design team has worked with a variety of real estate agents and brokers. Some of them handle both residential and commercial transactions, while others are purely focused on commercial ones.
Check out the examples below.
General commercial real estate agent website design:
Pro Tip: You don’t have to start from scratch when creating a commercial real estate web design. Check out our collection of 30+ real estate templates for commercial real estate sites.
Building a real estate website, even for commercial purposes, shouldn’t be that hard. An easy-to-use real estate website builder can make short work of this project, as long as you have the graphics ready.
Try the PageManager tool to see how easy it is to create your own commercial real estate website design.