The Importance Of Creating Your Own Branded Website vs Using Your Brokers

Creating your brand is one of the most important things you can do for your business. It tells your story, who you serve, and what you do. Creating your brand starts with a professional-looking website. With Web4Realty, we make the possibilities endless and easy. You can create a website within our platform that makes you stand out above your competition. Did I mention how quick and easy it is to get a website going?

When you join your brokerage, most of the time your broker provides you with a broker-branded website that may look great but is just another cookie-cutter website, and you are just another agent on their website. These websites usually provide SEO value to the brokerage but not to yourself. When creating a website, you want to think about making yourself relevant and building relationships between you and your clients that will benefit you and not just your brokerage. 

Also, when and if you decide to leave your brokerage and venture out on your own or to another broker, you can take your website with you without having to start from scratch. You can bank up your SEO value, and showcase who you are and the benefits of why anyone should work with you. You are building trust with prospective and current clients. 

Here are some suggestions for building your own branded website: 

Brand Yourself: When starting to draw out your plans for building your brand, you want to think about how you can set yourself apart from other agents. What makes you different from the other agents in your area? What are some key points you can share to help you win the trust of your leads? You can highlight yourself but also think about adding some sizzle, like your goals and how you can best serve your clients, all while adding your personality to your website. It’s a way for you to prove your credibility, build awareness, and separate yourself from everyone else in the industry.

Stay Up To Date and Grow Your Brand: Staying current with the Real Estate trends are so important. You don’t want to fall behind with outdated information or even the style of your website. Creating your own cutting-edge modern website is so easy to do. It only takes a little time to make you look professional, trustworthy, and committed to what you do. 

Supply Resources: This is Key! Adding on IDX Property Searches, including Mortgage information, Tips & Tricks for Home Buying, or adding community information for specific niche markets you specialize in. You want your website to be the one-stop shop for your viewers and provide them with enough information to where they need to look no further. Plus, providing the needs of your viewers means they stay on your website longer, and that can help boost your SEO.

Become The Local Favorite: A great way to help you become even more popular in your community is to target specific geographic areas. Not only does this help get information on your website about your community, but this also helps you become the go-to agent in your area. The use of keywords helps with this. Think about different phrases or keywords someone would type into Google to find something. Adding event calendars, community pages, and information are all great resources to help you out. 

Using these suggestions is going to help you grow your business and become the well-known, trusted agent you want to become. Building a website is a much-needed investment you want to make. 

If you’re interested in learning more about how to create a professional modern website, our team within Web4Realty can provide you with the tools you need to get started. Click here to start with our FREE 14-day trial: https://web4realty.com/signup/