Top 10 Free Real Estate Marketing Tools

Kosta Panagoulias
Nov 14, 2016

Do you want to generate more real estate leads? Of course, you do! Well, the truth is, it only takes a little effort on your end, and we’re here to help. Here are 10 totally free real estate marketing tools that you can leverage today to drive more traffic to your real estate website and generate more real estate leads.

1. Tawk Live Chat – Live Chat Tool

Generate more real estate leads by installing this free live chat tool that lets you monitor and chat with visitors on your real estate agent website. It only takes a couple of minutes to setup! You can also try Olark’s Free Plan Here.

2. MailChimp – Email Marketing Tool

Drive more traffic to your realtor website and grow your contacts by leveraging this free email marketing platform. It’s very user-friendly and allows you to easily track your campaign results.

3. PicMonkey – Photo Editing Tool

Enhance your real estate website design by editing your photos, adding filters, frames, text, and effects to ensure all your content looks engaging. It’s also great for editing the photos you post on your social accounts as well!

4. Hootsuite – Social Media Management Tool

Are you using more than one social network? If so, you should definitely use Hootsuite! It allows you to save time and manage multiple social profiles in one place. When you post on Hootsuite, it will auto-post to all of your social profiles.

5. Instagram – Social Networking Tool

Many realtors are starting to leverage Instagram to appeal to the new generation of home buyers. Tip: don’t forget to link your website in your bio and share your Instagram posts to Facebook and Twitter.

6. Twitter – Social Networking Tool

Use Twitter to promote your latest listings and your latest blog posts! Even if you favour Facebook and other social media platforms over Twitter, you can auto post to twitter using Hootsuite or Instagram.

7. Facebook – Social Networking Tool

Setup a Facebook Business Page (Instructions) to keep your friends, family and clients in the loop! Be sure to always share your latest listings, blog posts, and any new content you’re adding to your website.

8. Bitly – URL Shortener Tool

Use Bitly to shorten your URLs before sharing them on your social media profiles. It will use less characters, make your post look more professional, and give you valuable “click” analytics.

9. Google Analytics – Web Analytics Tool

Using Google Analytics you can measure how much traffic your website is getting, where your traffic is coming from, and which pages are getting the most views. Every real estate website owner should use Google Analytics.

10. Keyword Planner – Traffic Estimator Tool

Whether you’re looking to drive traffic to your website using the Paid or Organic Method, Keyword Planner helps you find keyword ideas and tells you how much traffic they are getting.