So…. You’ve found the one.
The one that will help you push your real estate agency business to the next level.
The one that will help you list more properties and close more deals…
The one you’ll share client meetings and negotiations with.
Your partner in building your real estate business.
Be it your spouse, sibling, or close friend.
It’s good to have someone to back you up in the crazy, competitive, and sometimes hilarious industry that is real estate.
Now, you’re faced with one dilemma: do you combine your site to create the best real estate website? Or should you just continue with a solo site separately?
Combined or Solo Real Estate Web Design: Pros and Cons
If you both have sites with user-friendly real estate web design that’s also ranking well on Google, good for you! I know that took some time and investment on your part.
Despite the many real estate SEO tips out there, it’s not easy to get on Google’s page 1.
If you or your partner already has the best real estate website in your area, the best course of action is to just keep that popular site, and make small tweaks to show the new partnership. (More on this later).
If both of you haven’t invested much time in blogging for real estate SEO, or real estate graphic design, here are the pros and cons worth considering of making a combined site:
Advantages of Having One Website for Your Team
- Save on costs for marketing and SEO for real estate
- Save on hosting and domain
- 1 payment for the whole real estate web design project
- The combined expertise with another agent/s shows prospects why you’re the better choice
Disadvantages of Having One Real Estate Website
- If you both already have a website, this means you’ll have to pay for a new one
- You’ll either spend time designing the website yourself using a real estate website builder
- Or you can pay to have a real estate graphic designer do the work for you
- You’ll need a new website again, if you part ways and decide to go solo again
Now that you’ve decided…
1. Write a Team Profile or Bio that Shows Why You’re a Good Team
How to Build the Best Real Estate Website for Teams or Partnerships
Show your website visitors why you’re a great real estate team.
Now that you’re working with others, it’s not enough to have your own bio for the real estate web design.
Take note: Some prospects think it’s better to work with one agent because they won’t have to talk to multiple people. They won’t be passed around from one team member to another when they have questions about their listing or the offers they’re getting.
So you have to justify what makes your team-up great… why it’s better to hire you than other solo agents or teams out there.
For 905Sold, a team of agents using Web4Realty’s real estate website builder, they made a case that they’re better as a team because of their combined years in the industry:
Meanwhile, Team Peddler, another Web4Realty member, emphasizes their team’s focus on being innovative when it comes to real estate sales and marketing.
Not sure how to write a bio for your new team?
Here are some ideas to include on the bio of your real estate web design project:
- Your combined values: If you’re husband and wife or family, how can you connect this to the way you do business as agents?
- Your shared goals: Do you wanna be known as the brother and sister real estate duo in your city?
- How you define success
- Awards you’ve received
- Past sales
- Market expertise
2. Your Individual Profile and How that Adds to the Team’s Strength
You ever notice how super hero teams have complementary powers?
In Avengers, Captain America was the leader, while Tony was the tech genius, and Black Widows was the one who got answers from uncooperative villains. Dr. Strange looks at future outcomes and Hulk was great at smashing things.
Everyone’s got a specialty, and when combined, it makes the team stronger.
The same goes with any partnership— the team member’s skills have to complement each other, even in real estate.
This may be hard to picture without examples, so here are two examples from our members:
Team 905Sold included a picture of each agent on their realtors web design, and a short bio of each.
Michael is great in sales and marketing, plus construction, while Amanda is an expert realtor with a track record in residential, multi-family, and commercial property sales.
Meanwhile, Laura’s expertise in Hamilton and Flamborough make her an excellent addition to the team.
3. Level Up Your Real Estate Web Design with Pages for Services Other Agents Don’t Offer
One way to stand out in real estate, and any competitive market, is to offer services your competitors don’t.
Some of these services are costly to a solo agent but it’s easier for a team to divvy up the costs, or negotiate bulk pricing.
Team Rene, another Web4Realty member, includes a bunch of services for every client that lists a property with them.
- Detailed floor guide
- Drone
- Virtual tours
Add-ons like these are a great way to attract sellers. These extra images and videos will also make it easier to sell the property.
Not all real estate agents offer this.
Emphasize them with a dedicated page on your real estate web design, so it’s easy for prospects to see what you offer.
Understandably, some of these add-ons aren’t cost-efficient or feasible for some properties.
In this case, some agents offer this as “upgrade” or “add on” meaning they’ll collect an extra fee on top of the commission.
Even if it’s not free for the seller, it’s still a value-add because at least they don’t have to research a real estate graphic designer for the floor plans, or a professional video editor for the drone videos.
3 more add-ons you can include when building the best real estate website for your clients:
- Professional photos
- Home staging
- Clean up service: clean up the property after the seller moves out
- Moving out service: get a deal with a trusted moving company so they can handle it for you
4. Write a Detailed Page for Your Buying or Selling Services
Every licensed real estate agent from Alaska to Wyoming can facilitate a buy or sell property transaction.
But everyone’s approach varies.
And it’s in that variation that can help your real estate team stand out.
The best real estate website converts visitors into hot, interested leads.
The easiest way to do that is to explain how your approach works, how it will make the lives of your prospects easier.
Questions to consider when writing a buying or selling services page:
- What kind of negotiator are you?
- Do you show all offers to your clients, or will you help them choose one?
- How will you help a client make an offer?
- In a competitive seller’s market, how will you help a client make their offer stand out?
- What kind of assistance can a client expect from you during the loan financing, inspection, and pre-closing?
- How many homes will you show a buyer?
- How do you conduct home search consultations? Do clients answer a questionnaire? Or do you have a more hands on approach?
Here’s a minimalist yet detailed real estate web design page for buyers:
Credit to: Web4Realty agent team Sold by Reema and Nicole
5. Contact Form
It’s not just you now. Your realtor’s web design should include the contact information of everyone on your team.
Even if you’re the team leader or lead agent, there will be times when a prospect prefers to speak with your partner.
Sometimes it’s because of their listing, other times it’s because of their specialized expertise—as mentioned on their individual bio.
Either way, don’t make it hard for your prospects to find the contact information they need.
Looking for More Real Estate Web Design Examples for Teams?
We’ve worked with lots of real estate agent teams at Web4Realty, both in the U.S. & Canada.
Check out some of the examples below, and feel free to visit their website.
You can create your very own team website using our real estate website builder.
Create one from scratch using PageManager or choose from one of the many real estate website templates (they’re free!) we have.
