Setting Up Google My Business for Real Estate Agents

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Published by Kosta Panagoulias on April 25, 2017

We all know that Google is far and away the most used search engine in the free world. Everybody wants to improve their SEO for real estate and their visibility on Google. However, everybody is also very busy. Luckily, what we’re proposing allows you to improve your visibility on Google in less than 5 minutes – a win-win for everyone!

Keep reading to find out what Google My Business is, how it can help you, and how to set it up (in less than 5 minutes).

What is Google My Business?

In a nutshell: Google My Business allows you to manage your online presence across the Google platform. Creating a profile not only helps your customers find you easier on Google Search and on Google Maps, but also makes it easier for them to learn about you and the services you provide.

web4realty google plus — This is what it looks like when you search for a business that has a verified Google My Business Page.

What are the benefits?

It’s easier for customers to find you on Google Search
You’re a lot more accessible on Google Maps
You can add a call to action directing visitors to your website URL
It’s easier to find you on mobile devices
Customers are able to leave reviews and you can publish them on your real estate website
You have access to insights and analytics
It’s easier for people to find you on Google Plus
You’re able to add a description about yourself

How to do it?

Step 1: If you don’t already have one, sign up for a Gmail account. If you do, proceed to the next step.
Step 2: Click here to sign up for Google My Business.
Step 3: Be sure to select “Brand” as your desired type of business and enter the rest of your information.
Step 4: Before Google publishes your profile, they will require you to verify your business. This is generally done by requesting a postcard with a verification code. Essentially, they will mail you a postcard with a verification code (to the address you listed your business under) and once you receive it, you will confirm it in your Google My Business account to get your page up and running.

How to verify your business on Google