So…. You’ve found the one.
The one that will help you push your real estate agency business to the next level.
The one that will help you list more properties and close more deals…
The one you’ll share client meetings and negotiations with.
Your partner in building your real estate business.
Be it your spouse, sibling, or close friend.
It’s good to have someone to back you up in the crazy, competitive, and sometimes hilarious industry that is real estate.
Now, you’re faced with one dilemma: do you combine your site to create the best real estate website? Or should you just continue with a solo site separately?
If you both have sites with user-friendly real estate web design that’s also ranking well on Google, good for you! I know that took some time and investment on your part.
Despite the many real estate SEO tips out there, it’s not easy to get on Google’s page 1.
If you or your partner already has the best real estate website in your area, the best course of action is to just keep that popular site, and make small tweaks to show the new partnership. (More on this later).
If both of you haven’t invested much time in blogging for real estate SEO, or real estate graphic design, here are the pros and cons worth considering of making a combined site:
Advantages of Having One Website for Your Team
Disadvantages of Having One Real Estate Website
Now that you’ve decided…
Show your website visitors why you’re a great real estate team.
Now that you’re working with others, it’s not enough to have your own bio for the real estate web design.
Take note: Some prospects think it’s better to work with one agent because they won’t have to talk to multiple people. They won’t be passed around from one team member to another when they have questions about their listing or the offers they’re getting.
So you have to justify what makes your team-up great… why it’s better to hire you than other solo agents or teams out there.
For 905Sold, a team of agents using Web4Realty’s real estate website builder, they made a case that they’re better as a team because of their combined years in the industry:
Meanwhile, Team Peddler, another Web4Realty member, emphasizes their team’s focus on being innovative when it comes to real estate sales and marketing.
Not sure how to write a bio for your new team?
Here are some ideas to include on the bio of your real estate web design project:
You ever notice how super hero teams have complementary powers?
In Avengers, Captain America was the leader, while Tony was the tech genius, and Black Widows was the one who got answers from uncooperative villains. Dr. Strange looks at future outcomes and Hulk was great at smashing things.
Everyone’s got a specialty, and when combined, it makes the team stronger.
The same goes with any partnership— the team member’s skills have to complement each other, even in real estate.
This may be hard to picture without examples, so here are two examples from our members:
Team 905Sold included a picture of each agent on their realtors web design, and a short bio of each.
Michael is great in sales and marketing, plus construction, while Amanda is an expert realtor with a track record in residential, multi-family, and commercial property sales.
Meanwhile, Laura’s expertise in Hamilton and Flamborough make her an excellent addition to the team.
One way to stand out in real estate, and any competitive market, is to offer services your competitors don’t.
Some of these services are costly to a solo agent but it’s easier for a team to divvy up the costs, or negotiate bulk pricing.
Team Rene, another Web4Realty member, includes a bunch of services for every client that lists a property with them.
Add-ons like these are a great way to attract sellers. These extra images and videos will also make it easier to sell the property.
Not all real estate agents offer this.
Emphasize them with a dedicated page on your real estate web design, so it’s easy for prospects to see what you offer.
Understandably, some of these add-ons aren’t cost-efficient or feasible for some properties.
In this case, some agents offer this as “upgrade” or “add on” meaning they’ll collect an extra fee on top of the commission.
Even if it’s not free for the seller, it’s still a value-add because at least they don’t have to research a real estate graphic designer for the floor plans, or a professional video editor for the drone videos.
3 more add-ons you can include when building the best real estate website for your clients:
Every licensed real estate agent from Alaska to Wyoming can facilitate a buy or sell property transaction.
But everyone’s approach varies.
And it’s in that variation that can help your real estate team stand out.
The best real estate website converts visitors into hot, interested leads.
The easiest way to do that is to explain how your approach works, how it will make the lives of your prospects easier.
Questions to consider when writing a buying or selling services page:
Here’s a minimalist yet detailed real estate web design page for buyers:
Credit to: Web4Realty agent team Sold by Reema and Nicole
It’s not just you now. Your realtor’s web design should include the contact information of everyone on your team.
Even if you’re the team leader or lead agent, there will be times when a prospect prefers to speak with your partner.
Sometimes it’s because of their listing, other times it’s because of their specialized expertise—as mentioned on their individual bio.
Either way, don’t make it hard for your prospects to find the contact information they need.
We’ve worked with lots of real estate agent teams at Web4Realty, both in the U.S. & Canada.
Check out some of the examples below, and feel free to visit their website.
You can create your very own team website using our real estate website builder.