How To Write A Real Estate Blog

As a real estate professional, your most precious resource is time. You have a long list of responsibilities and tasks to manage every day and that may mean maintaining your blog gets pushed to the back-burner.

Since your blog’s content is a great way to attract new leads to your website and keep them coming back, you can’t afford to neglect it. Whether there’s too much on your plate, you don’t consider yourself a good writer, or a host of other reasons, we’re here to help you learn to write a real estate blog post in 30 minutes or less so you can focus your time on nurturing relationships with your leads and clients.

Related: 40 Real Estate Blogging Ideas

1. Pick a topic you’re an expert in
Do you have stellar tips and insight to give to first-time homebuyers? Or maybe you know all the best restaurants and bars in your area and can easily write a post for people interested in moving to the neighbourhood? When you’re short on time, the trick is to select a subject you’re excited about but doesn’t require hours of tedious research.

Tip: If you can’t decide what to write about because you either have too many ideas or you feel stumped, think about the most common questions your leads ask.

Writing posts about topics important to your clients not only nearly guarantees increased visitor traffic to your website – a huge benefit when it comes to SEO – but it also positions you as an authority in your niche market. And as a real estate agent, you’re more than aware that the competition is stiff so you need to do everything you can to stand out from the crowd.

Related: Real Estate Website SEO Checklist

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2. Organize all of your information
Once you’ve chosen the topic you’ll be writing about, take a moment to jot down (or type) an outline and some notes on your subject. Being able to see your ideas in front of you can make the whole process feel less overwhelming.

This is a good time to gather any links you’ll use in the post as well. Having all of your info in one place can help you remain focused so you’re able to complete your post in no time.

Tip: If you have a handful of ideas just waiting to be written about but you don’t want to bombard your followers with all your new content once the posts take shape, you can schedule your posts to go live at a specified date and time.

real estate blog tool

Screenshot of Web4Realty’s built-in blogging platform.

Using this tool within Web4Realty’s App, you’ll be able to more easily create and carry out a content marketing strategy for your ideas, which will ultimately save you time and energy.

3. Keep your blog post simple
Your writing might be incredibly engaging, but that doesn’t mean your readers have the time for, or interest in, reading a rambling post on home maintenance or mortgage approval. Not to mention, writing a longer post will eat up more of your time, which defeats the purpose of creating blog content quickly.

Tip: Keep your writing direct and easy to understand. If you have the option, send your content to a trusted friend or family member – preferably someone who’s not in the real estate business – and ask for their opinion. Is your writing clear? Did they learn something from reading it? If not, you know what to improve in your second round.

Think of it this way, when you’re looking for information online, you’re probably drawn to articles you can easily skim and comprehend. The posts you create for your real estate blog should follow the same pattern.

4. Set a timer and have fun!
Once you’ve selected your topic and completed any necessary research, you’re ready to share your knowledge with your leads. Put yourself to the test by setting a timer for half an hour. If you enjoy a challenge, make a game of it by racing against the clock to see if you can finish your post ahead of time.

Tip: Don’t sabotage your writing by glancing at your phone, trying to edit other pages on your real estate website, or surfing the web. Sticking to the task at hand is how your content strategy will come together.

It may take a few weeks or months to get yourself on a regular writing schedule for your real estate blog, but once you do, the process will become second nature and you can watch your site visitor numbers increase and track their activity on your posts.

Start blogging on the best real estate blogging platform in the industry.

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