When it comes to sharing listings with your leads and clients you likely aren’t interested in how available properties appear on your website, only that they do. DDF (Data Distribution Facility), a data-sharing service available from CREA, is all about making real estate professionals’ already busy lives easier.
But how does the service accomplish this? You may be asking yourself. And how do I know if it’s the best choice for me? Never fear! We’re here to give the complete rundown on what DDF is, who it’s best suited for and its benefits and drawbacks for real estate professionals.
What is DDF?
DDF is set up with automation in mind. Once agents create a DDF profile, any available listing belonging to them or matching their criteria appears on third party real estate websites as well as an agent’s own site.
The main idea of DDF is to simplify. Thanks to the automation behind the service, new and existing listings on third party sites get updated when an agent makes changes to the original property details on their personal website, saving time all around.