Are you thinking of expanding your digital marketing campaign? Not sure what direction to take? One of the most successful methods is creating a secondary website strategically framed around a target demographic or niche market (e.g. community or type of client).
We know it’s important to have a branded website, which is generally an all-encompassing website about you and your services as a whole. Nonetheless, in efforts to generate leads, to rank high on Google, and to expand your reach – niche websites work best!
Find your niche with these 20 real estate website ideas:
1. Lofts for Sale or Lease
A website with a clear focus on content, market stats, and listings for the Toronto loft market.
Example: Toronto Lofts for Sale
2. Gas Stations for Sale
Create a website targeting potential buyers looking to invest in gas stations for sale in Mississauga. Be sure to load your website with plenty of content about gas station ownership and relevant listings.
Example: Mississauga Gas Stations for Sale
3. Businesses for Sale
A website with all the latest Toronto businesses listed for sale. There aren’t many great business listing search engines available online. This leaves you with a great opportunity to capitalize on this void.
Example: Toronto Businesses for Sale
4. Furnished Rentals for Students
With the growing rate of students enrolled to universities and colleges in the GTA every year, you should create a website that offers listings nearby particular campuses (e.g. Humber College).
Example: Humber College Lakeshore Campus Rentals
5. Apartment Stores for Sale
A website with the hottest apartment store listings throughout the GTA.
Example: GTA Apartment Stores for Sale
6. Vacant Land for Sale
A website attracting buyers looking to buy vacant land in the Greater Toronto Area. Similar to businesses for sale, there is no obvious online resource for people to sift through vacant land for sale.
Example: GTA Vacant Land for Sale
7. Industrial Listings for Sale or Lease
A website detailing all the newest industrial listings for sale or lease.
Example: Brampton Industrial Listings for Lease
8. Condominiums for Sale
A website only containing condo listings in a particular community. Tip: Create pre-set filters so your visitors can easily find what they’re looking for. Potential filters can include: 1 bedroom listings, 2 bedroom listings, 1 bedroom+den listings, listings under $275K, or listings under $300K, just to include a few.
Example: Square One Condos for Sale
9. Office Units for Sale or Lease
Ever tried looking for office units online? It’s not easy! Create a website featuring the latest office units for sale or lease.
Example: Office Units for Sale Toronto
10. Downsizers in Community
A website targeting people who are now looking to downsize and make a return on their investment. You can offer content about downsizing in general, about your services, and great listings in your area that would serve as great downsizing units.
Example: Downsizing in Burlington
11. Freehold Townhomes for Sale or Lease
Finding freehold townhomes on MLS can be difficult for aspiring homebuyers. With a growing aversion towards maintenance fees, freehold townhomes have become a hot commodity over the years. Create a site to help connect homebuyers with the latest freehold listings.
Example: Freehold Homes for Sale
12. Townhouses for Sale or Lease
It’s no secret; townhouses are hot right now! Provide your visitors with detailed breakdowns in pricing, bedrooms, and locations.
Example: Toronto Townhouse Central
13. Cottages for Sale or Lease
Cottage seekers are turning to the web for their research. Take advantage by researching some of the popular cottage spots in Ontario and breaking down the listings by location. Be sure to blog about your focus communities.
Example: Ontario Cottages Hub
14. Condominiums for Lease
Pick a popular condo rental community and create a website with a detailed breakdown of all the latest condo rentals available, updated on a daily basis. This is a sure-fire way to generate leads.
Example: Liberty Village Condo Rentals
15. Duplex/Triplex/Fourplex/Multiplex Homes for Sale or Lease
Choose a “plex” niche and create an online resource for potential homebuyers. Organization is key here, so be sure to breakdown the price filters and locations.
Example: Etobicoke Duplex Homes for Sale
16. Condo Townhomes for Sale or Lease
Condo townhomes have become a popular option amongst homebuyers not looking to buy a unit in a high rise building. Create a site with the hottest condo townhome listings in the city.
Example: Condo Townhomes in Woodbridge
17. Retail Listings for Sale
Retail listings for sale are not easy to find online. Become a go-to resource for all the newest retail listings in your area!
Example: Retail Listings for Sale
18. Commercial Investments for Sale
Commercial real estate investments are a hot topic in the online world. If you have experience with commercial investing, create a website and share some valuable content about commercial investing.
Example: Commercial Property Investments GTA
19. Bungalows for Sale or Lease
Establish a website outlining the hottest bungalow properties in your desired area.
Example: Pickering Bungalows
20. Time Shares for Sale
A website highlighting the latest time share listings available. You can get specific and theme the website around a region like Muskoka, or open it up to all time share listings from Ontario.
Example: Muskoka Time Shares
Using Web4Realty’s PageManager, executing these real estate website ideas is a breeze! We offer the latest IDX Listing and VOW Listing technology giving you full control over which listings you want feeding directly to your website. Sign up for Web4Realty’s free 14-day trial today.