As most of you might know, we recently added a great new feature that allows our users to create squeeze pages by a simple click of a button. However, there are still many people that are still unclear as to what a squeeze page is and what it could be used for in real estate. Well, here’s our answer:
Simply put, a squeeze page is a landing page with the sole purpose of capturing prospect information.
A successful squeeze page should have the following criteria:
- No exit hyperlinks or options to leave the page
- Content on the squeeze page should be kept to a minimum
- Keep forms and fields simple
Your squeeze page should offer something unique that will entice the prospect to leave their contact information with you.
Some examples related to real estate are:
- List of foreclosed homes in a certain area
- Exclusive home selling or buying tips
- Special promotions
If you have any questions, or have some good squeeze page tips, just drop us a line!
We’ve been fans of this great tool called Zopim for quite some time now. It’s basically a live chat plugin that allows you to have live conversations with visitors on your website. It is a great way to engage with a potential client before they move on to the next site. Their “Lite” version is free, which is perfect for an individual real estate agent.
But the best part about it, is that it easily integrates with your Web4Realty website in seconds!
Check it out, and feel free to contact us if you need any help installing it on your site!
The question “How can my site appear #1 on Google?” is a question we get all the time here at Web4Realty. The truth is, there’s a lot that has to be done in order for your site to appear on one of those coveted first 10 spots on search engine results. The good news though, is that Web4Realty websites provide you the tools that can allow you to perform very well on search results.
1. Relevant, Updated Content And Meta Tags
There’s no way around this simple requirement. It is necessary that your website gets updated with relevant real estate information, including meta tags. Many websites aren’t properly optimized because the meta tags are incomplete or non-existent. Web4Realty already assists you in this department in a couple of ways. First, when you add a new page to your website, your meta tags automatically get optimized based on your personal information and content. Second, your listings get updated daily, meaning there is always fresh new content being updated on your site every single day. It’s up to you however, to consistently update your website with even more fresh, new content!
2. Site Maps
Search engines have a tough job going through the entire internet to locate data in order to pull the best results. It’s important that your site is organized in a way that allows search engines to easily locate the content it’s looking for. One way to do this is to make sure your site has a Site Map. Site Maps organize the information on your website so search engine robots can easily find what they’re looking for. All Web4Realty websites are automatically organized with a Site Map, so you can be sure your website is always neatly filed.
3. Link Building
I’m sure you’ve heard the term “Google Page Rank” all around the web. It’s a ranking system that Google uses to determine the importance of a website based on how many other relevant sites are linked to it. Getting “back links” (having your website linked to other sites) to your website is very important to increasing your search rankings. Here are some ways you can get back links:
- Websites and blogs from your friends
- Online directories
- Related business sites (mortgage lenders, real estate lawyers, inspectors etc.)
Web4Realty makes the first 2 steps a breeze. Your website is updated daily with new listings, automatically optimized when you add new pages, and structured neatly with Site Maps. It’s up to you now to take your website to the next level by getting valuable back links to your website. If you follow these steps, you will surely notice a rise in your search engine ranking!
Web4Realty is happy to announce that its websites are now integrated with the Toronto Real Estate Board (TREB)! All Web4Realty users that belong to TREB will now have updated listings integrated onto their websites automatically. You will never have to worry about manually uploading a listing onto your website ever again. Your website visitors will now be able to search up-to-date TREB listings without having to leave your site!
Some users may already see this feature on their sites, but we will be rolling out this update to all users’ websites within the next couple of days. There are more updates on the way, and we’ll keep you posted!